Minor Hockey Talks - Hockey Forum

The Guelph Storm's new alternate jersey: a bold return to black or a design disaster? It's been 15 years since they've had an alternate, and they've gone for a dramatic redesign. The bold crimson and white stripes, the new roundel logo, even a stylized S on the shoulder… it's a lot to take in. Do you think this modern look works for a classic CHL team, or does it miss the mark? Are the new logos strong enough to stand on their own, or do they feel disconnected from the Storm's history? With replica jerseys unavailable due to league-wide shipping issues, does this launch feel incomplete? Weigh in with your thoughts on this divisive new design – is it a refreshing change, or a swing and a miss? What do you think of teams using Black Friday as a launch platform for new merchandise? Is this a smart marketing move, or does it feel too commercialized? Let the debate begin!